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The Baker's Dozen, a chain of local coffee shops had problems recruiting people
for their organization. Adding to this challenge was a very tight job market. Imaginos
stepped in and interviewed many of the successful managers at the organization about their lives and careers at the Baker's Dozen. Following this line of interviews, the advertising was designed to highlight these individuals, showing why the business was a good choice for their careers. The result was good for both the recruiting standpoint and also for employee morale, building their organization both from within and the outside. - click here for ad campaign example -